The African Business Trade Association (ABTA) provides practical, hands-on support for businesses interested in trade between Africa and global markets. We guide companies through the complexities of cross-border commerce with expertise in export readiness, market entry, regulatory compliance, and strategic growth.

Our mission is to foster mutual economic growth through bidirectional trade. We believe that businesses with an African footprint have immense potential to contribute to—and benefit from—the global economy, while international companies can unlock significant opportunities across the African continent. By enabling this two-way exchange, we promote inclusive, sustainable development and long-term value creation.

At ABTA, we focus on building strategic, lasting partnerships. Through tailored advisory services, curated business matchmaking, and targeted trade missions, we connect enterprises with African interests to the right global partners and resources. Our work is rooted in collaboration, innovation, and a steadfast commitment to advancing business success across Africa and the global marketplace.