Unlocking Africa’s business potential for SMEs, large corporates, multinationals, and investors through access, intelligence, and influence.

We drive growth by connecting you to opportunities, insights, and policy impact across the continent.

About Us

The African Business Trade Association supports SMEs, large corporates, multinationals, and investors with high-impact trade and investment services.

With offices in London and reach across the continent, we provide:

  • Tailored market entry and expansion support

  • Curated B2B and investor connections

  • Exclusive market intelligence and sector insights

  • Strategic policy engagement and advocacy

We’re your trusted gateway to growth across Africa.

Why Join?

Our Purpose

To empower SMEs, large corporates, multinationals, and investors to grow across Africa by providing strategic access to markets, actionable intelligence, and a platform for policy influence. The African Business Trade Association exists to drive inclusive trade, investment, and economic development because when businesses grow, the continent thrives.

Our Vision

To be the leading catalyst for business growth and trade integration across Africa connecting SMEs, corporates, multinationals, and investors to opportunity, shaping the future of commerce, and advancing prosperity for the continent and its people.

Our Mission

To accelerate business growth across Africa by delivering market access, actionable intelligence, and policy influence to our members. The African Business Trade Association empowers local and international SMEs, corporates, multinationals, and investors with the tools, connections, and insights they need to succeed, driving sustainable trade, investment, and economic impact across the continent.

Our Values

  • Access

    We open doors. We break down barriers to African markets, opportunities, and decision-makers, creating real connections that drive business growth.

  • Intelligence

    We empower better choices. Through reliable data, insights, and briefings, our members stay ahead in an ever-changing African trade landscape.

  • Influence

    We shape the future. We champion our members’ voices, engage policymakers, and lead dialogue to create an enabling environment for trade and investment.

  • Impact

    We make growth matter. We measure success by the positive, sustainable impact our network creates for businesses, communities, and the continent.